Why BLOOM Kids Essentials

BLOOM is a line of underwear, designed for young girls between the ages of 2-13. Combining comfort, cover and cute; giving girls the self-esteem and confidence they need to run, jump, climb, explore, dance, spin and do cartwheels..

Many young girls struggle with their underwear; from riding up and causing wedgies to too little material to allow for adequate coverage of private areas. In addition, lace seams and small plastic bands often cause irritation. BLOOM Kids Essentials has recognized all of these issues and has produced a line of underwear that puts comfort, fun and play first.